Marketing Manager – Packaging Jobs in Noida

Marketing Manager – Packaging is responsible for positioning the company’s packaging solutions in the market, building brand visibility and generating qualified leads for the sales team. The role combines strategic planning and hands‑on execution across campaigns, digital presence, collaterals, events and customer communication focused on B2B buyers.

• Marketing Strategy & Planning
  Develop annual and quarterly marketing plans aligned with business targets; define positioning, target segments, key messages and promotional calendar for packaging products and services.
• Lead Generation & Campaigns
  Plan and execute multi‑channel campaigns (email, digital, tele‑campaigns, events) to generate leads for priority segments, track response and hand over qualified leads to sales teams for closure.
• Branding & Collaterals
  Create and manage brochures, presentations, case studies, videos and sample kits that clearly communicate value propositions, technical capabilities and success stories to customers and partners.
• Digital & Content Marketing
  Oversee website content, social media presence and online listings; develop regular content on packaging solutions, applications and innovations to improve visibility and inbound enquiries from target industries.
• Market Research & Insights
  Track industry trends, competitor offerings, pricing and customer expectations; share structured insights and recommendations with management and sales for product and segment strategy decisions.
• Events, Exhibitions & CRM
  Plan participation in trade fairs, customer meets and webinars; manage pre‑ and post‑event communication and ensure accurate data capture, follow‑up and reporting through CRM/ERP tools.

• Educational Qualification
  Graduate in Engineering, Science, Commerce or Design; MBA/PGDM in Marketing or Communications preferred for this role.
• Experience Required
  5–10 years experience in B2B/industrial marketing, preferably in packaging, printing, plastics or allied sectors with exposure to campaign planning and product promotion.
• Skills & Competencies
  Strong written and visual communication skills, understanding of packaging products and applications, creativity in messaging, analytical ability and comfort working closely with sales teams and customers.
• Tools & Platforms
  Working knowledge of MS Office, basic design tools or coordination with agencies, CRM, email and social media platforms; experience with marketing automation or analytics tools will be an added advantage.
• Work Conditions
  Role based out of Noida with occasional travel for customer visits, events and coordination with agencies; requires flexibility around campaign timelines and launches.