Role Overview

Organisations across Wayanad are scaling their workforce in line with Kerala's service sector, remittance-backed, and tourism-driven economy, with Marketing Executive among the priority roles being filled.

This role is ideal for marketing professionals with a passion for healthcare and patient care. Both experienced healthcare marketers and freshers with strong communication skills can apply.

🏥 Hospital Marketing 👨‍⚕️ Doctor Referrals 📈 Patient Acquisition

Key Responsibilities

Manage digital marketing campaigns including social media, Google Ads, and hospital website content.
Create marketing collaterals such as brochures, posters, and presentations.
Track and report on marketing metrics, patient acquisition sources, and ROI.
Coordinate with hospital departments for smooth patient referrals and follow-ups.
Represent the hospital at health fairs, exhibitions, and corporate tie-ups.
Promote hospital services, specialities, and doctors to generate patient inquiries and admissions.
Build and maintain relationships with referring doctors, clinics, and healthcare providers.
Organize and coordinate health camps, CME programs, and community outreach events.

Candidate Profile

Bachelor's degree in Marketing, Business Administration, or related field.
1–4 years of experience in marketing (healthcare experience preferred but not mandatory).
Strong communication and interpersonal skills in English and Tamil.
Ability to build relationships with doctors and healthcare professionals.
Knowledge of digital marketing tools and social media platforms.
Self-motivated, target-oriented, and able to work independently.
Willingness to travel within Wayanad for field visits and camp coordination.

Marketing Channels

Doctor Referral Program: Visiting clinics, building relationships with general practitioners.
Health Camps: Organizing camps in residential areas, corporate offices, and communities.
Digital Marketing: Social media, Google Ads, SEO, hospital website management.
Corporate Tie-ups: Partnering with companies for employee health check-ups.
Community Outreach: Awareness programs, school health initiatives.
Print & Local Media: Brochures, newspaper ads, local promotions.

Benefits & Compensation

Salary: ₹20,000 – ₹35,000 per month (based on experience).
Performance-based incentives on patient acquisition and camp targets.
Opportunity to work with reputed hospitals and healthcare brands in Wayanad.
Career growth to Senior Marketing Executive, Marketing Manager, or Regional Marketing Head roles.
Exposure to all aspects of healthcare marketing.
Training on hospital services and marketing strategies.
Provident Fund (PF) and ESI benefits as per hospital policy.